![]() ![]() Through third party network mountain dew line of products are distributed in restaurants, businesses, sports stadium, and schools. The products are supplied to the market through three channels, Direct Store Delivery(DCD), third party network and customer warehouse. Mountain Dew has the advantage of strong Pepsi distribution network as a part of its marketing mix. The company sell its product through the traditional retail channels. Its products are sold in almost all the countries like USA, UK, India, Canada, Australia, Germany, New Zealand, Philippines. Mountain Dew is available across six continents of the world. Mountain Dew Place & Distribution Strategy:įollowing is the distribution strategy in the Mountain Dew marketing mix: The brand revises and adapt its price as per the geography and competition in the market. Mountain Dew has adopted competitive pricing strategy due to highly competitive market of carbonated soft drinks around the world. Beside the global variants which are very often not marketed in some countries, the brand also produces drinks for the local taste and flavour like in India it has Mountain Dew Neon as a variant to original Mountain Dew.īelow is the pricing strategy in Mountain Dew marketing strategy: The flavours other than original Mountain Dew and Diet Mountain Dew are sub branded as Kick start line of products. The brand has also diversified the flavour of soft drinks produced such as Raspberry Citrus, Blueberry Pomegranate, Blood Orange, Watermelon, Orange Mango, Mango Lime, Black cherry, Midnight Grape, and Citrus Orange. Over the years the brand has diversified its product portfolio in its marketing mix by moving towards more hygienic drinks like Diet Mountain Dew. ![]()
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